Paulo and Renova

Since 1994, Paulo has been at the helm of Renova - the sexiest paper on Earth.

 

While he was a Physics' student in Switzerland, Paulo never thought his future would be leading an international paper company:  Renova.
Not the usual profile for a business leader, Paulo is behind Renova's expansion and international success, foreseeing that being different and revolutionary in a commoditized market, was the only way to become a signature brand.
Today, Renova sells worldwide and has established production units in Portugal and France.  










A INSEAD video case study focusing on the marketing strategies of Portuguese paper company Renova has won the overall global award for the best case study from ECCH (formerly European Case Clearing House).

Interview in Spanish with GranConsumoTv at Tecnomarketing 

Interview in Portuguese for Mundo Português

M6 Capital at Renova

Imagens de Marca at Renova by Catarina Portas


Inovar para Vencer - "Let's Talk" com Paulo Pereira da Silva

Cover interview for PME Magazine

Cover interview for PME Magazine

Portuguese Interview for PME Magazine