Pereira da silva
Pereira da silva
George Bernard Shaw
Headquartered in Lisbon, Paulo, always tried to know and understand the world from different perspectives. Having, at a young age, embarked on an inter-rail trip, he soon faced challenges that have taught him how to deal with different cultures and habits.
That was the stepping stone for graduate studies at the École Polytechnic Fédérale de Lausanne where he studied Physics.
Fresh out of his graduation, Paulo thought his career would be around academia, something he always pursued.
The turning point was when he started working as an engineer at Renova's production facility, working his way up to production director and then integrating Renova's board. In 1995, he was nominated CEO and has turned the Portuguese company into a multinational enterprise.
As a consequence of his early travels, Paulo likes to surround himself with a globe so he can think like if he was anywhere in the world while having the notion of how small he is.
Paulo likes to explore the nexus between Physics and Metaphysics, and believes in Jesus as the person-god who has the answer for the big questions.
On top of being a business leader, Paulo is a public speaker, counselor, mentor, published author and a Physicist.
An avid reader, Paulo was always fascinated by the power and inspiration of the written word. A publisher of books himself. He has co-written Via-Sacra para Crentes e Não-Crentes, O Rosário para Crentes e Não-Crentes, wrote the preface for Jesus CEO and contributed to Erik Orsenna's Sur la Route du Papier .
Linking his passion for photography with literature into Renova's branding strategy, he has invited photographers to collaborate on Amor Causa and Renova - Traces, Textures, Symmetries
Paulo always wanted to know how everything works. Understanding the Universe is his ultimate goal.
He channelled his curiosity about everything that surrounds us by studying theoretical Physics.
And he opened his mouth and taught them, saying:
“Blessed are the poor in spirit, for theirs is the kingdom of heaven.
“Blessed are those who mourn, for they shall be comforted.
“Blessed are the meek, for they shall inherit the earth.
“Blessed are those who hunger and thirst for righteousness, for they shall be satisfied.
“Blessed are the merciful, for they shall receive mercy.
“Blessed are the pure in heart, for they shall see God.
“Blessed are the peacemakers, for they shall be called sons[a] of God.
“Blessed are those who are persecuted for righteousness' sake, fortheirs is the kingdom of heaven.
“Blessed are you when others revile you and persecute you and utter all kinds of evil against you falsely on my account.
Rejoice and be glad, for your reward is great in heaven, for so they persecuted the prophets who were before you.
O ROSÁRIO para crentes e não crentes
While he was a Physics' student in Switzerland, Paulo never thought his future would be leading an international paper company: Renova.
Not the usual profile for a business leader, Paulo is behind Renova's expansion and international success, foreseeing that being different and revolutionary in a commoditized market, was the only way to become a signature brand.
Today, Renova sells worldwide and has established production units in Portugal and France.
M6 Capital at Renova
Imagens de Marca at Renova by Catarina Portas